Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand
2011
E04189
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Details
Title
Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand
Author
Schipmann. C.
Qaim, M.
Qaim, M.
Publication Date
2011
Call Number
E04189
Summary
There is an emerging body of literature analyzing how smallholder farmers in developing countries can be linked to modern supply chains. However, most of the available studies concentrate on farm and farmer characteristics, failing to capture details of institutional arrangements between farmers and traders. Moreover, farmers’ preferences have rarely been considered. Here, we address these gaps by analyzing different market channels for sweet pepper in Thailand. Using data from a survey and choice experiment with farmers, we find that there is a general preference for marketing options that do not involve a contract. Additional provision of inputs and credit can increase the attractiveness of contracts. Yet, the most important factor for farmers is to personally know the buyer they deal with, which may be related to issues of trust. Some policy implications are discussed.
Journal Citation
v.36(5):666-676, FOOD POLICY
Contact Information
harvest@worldveg.org
Record Appears in
Research > Published Articles