Agriculture is an industry of huge importance for it has a large effect on people’s consumption, the environment, and nations ‘finance. It covers things like food, shelter, and clothing that are essential for human survival. However, there are growing pressures from climate change, biodiversity loss, and soil erosion, as well as changing consumer tastes in food and concerns about how it is produced. Additionally, the plants, pests, and diseases of the natural environment that agriculture depends on continue to provide difficulties. Many governments, non-profit, and private institutions are involved directly or indirectly to improve the agricultural system. Nonetheless, without effective communication to help people know and understand agriculture’s needs in a simple language combined with visuals, to get their support, the situation will not improve. Communication plays a vital role in all aspects of our lives because it helps us in our personal, social, and professional areas. Also, it is at the core of any organization’s operations to ensure its success through internal and external communication. For example, World Vegetable Center (WorldVeg), an agricultural science leader, uses pre-launch promotional material for donors and potential partners around an upcoming initiative called CITY-VEG Innovation Alliance which will help boost safe and sustainable vegetable production and consumption in urban areas. The purpose of this report is to describe how in an internship program WorldVeg uses targeted and strategic communications to raise awareness and deepen understanding of critical agricultural issues around the CITY-VEG initiative to get support from donors and potential partners, along with how the Little Free Library, a book-sharing initiative, enhances its internal communication.