Behaviour Change Toolkit for International Development Practitioners

Schmied, P (People in Need (PIN))

People in Need

60 p.

EB0503

The vast majority of development interventions have one thing in common: their goals can be achieved only if the target groups start practicing new behaviours, such as washing hands with soap, using new agronomic practices, or sending girls to school. Many development interventions fail because they are based on incorrect assumptions about why people do not practice the promoted behaviours. Understanding exactly which factors prevent people from practicing the promoted behaviours and subsequently addressing the identified barriers is the single most effective way to achieve the desired change.

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